Privacy Policy



1. Who Collects and Processes your Personal Data?

GOYARD SINGAPORE PTE. LTD., a company incorporated pursuant to the laws of Singapore, bearing Unique Entity Number 201716118Z , with registered office at 135 Cecil Street, #10-01, Philippine Airlines Building, Singapore 069536("GOYARD") may, in the course of providing you with its products and services, and/or access to its website at ("the Website") collect, use, process and disclose your personal data.


GOYARD takes your privacy very seriously, and wishes to inform you how GOYARD collects, uses, processes, and discloses your personal data in this privacy policy (“Privacy Policy”).


Please read and review this Privacy Policy carefully before accessing or using any part of the Website or services. By accessing or using the Website or services, you acknowledge that you have read and that you consent to this Privacy Policy. If you do not agree with this Privacy Policy, you are not authorised to access the Website or services, and should cease doing so immediately.

2. What Personal Data Do we Collect? 

During the course of your use of the Website and services, GOYARD may collect and process the following categories of personal data from you:

  • Customer identification data (name, age, gender, nationality, and passport number);
  • Contact data (telephone number, postal address and email address);
  • Location data (city, country);
  • Profile data (your preferences, customized or personalized designs, and other details of products and services related to you);
  • Technical data (Internet Protocol (IP) address, browser plug-in types and versions, equipment identity, other information and technology on the devices you use to access the Website);
  • Transaction data (purchase counter, date of purchase, name of buyer, order number, purchase history);
  • Payment data (bank account details, credit card details and payment details);
  • Communications data (your chat, email or call history with our customer service providers):
  • Marketing data (sales reports, complaints and information requests, email campaigns, your preferences in receiving marketing materials, communication preferences);
  • Video surveillance data when you purchase at GOYARD’s physical stores or counters;
  • Job application data (resume and cover letter).


Where it is compulsory to provide GOYARD with personal data in order for you to access or benefit from the services you have subscribed to, we will indicate this in the form provided.

3. How we Receive your Personal Data? 

GOYARD collects your personal data directly from you when you interact with them, either:
- online through the Website, by completing surveys, registration processes or forms, or through the use of cookies or other related technologies (you may refer to GOYARD’s Cookie Policy) or
- in person when you purchase a product from GOYARD’s physical stores or counters.


You must only submit personal data that is accurate and not misleading. You should keep your data up to date, and inform GOYARD of any changes to your personal data. GOYARD may also prompt you to update your personal data from time to time.


It may not be necessary to provide GOYARD with all of the personal data requested. However, some of these personal data are necessary to provide you with the services, or certain features and functionality on the Website, which will not be accessible should you choose not to provide or subsequently withdraw your consent to the collection and use of such personal data by GOYARD. Any personal data that is required will be marked as mandatory.


If you provide GOYARD with the personal data of any third-party, you represent and warrant that you have obtained the necessary consent or permission from that third-party, for GOYARD to collect, use, process and disclose that data in accordance with this Privacy Policy.

4. Why Do We Collect and Process your Personal Data?

GOYARD will collect, use, process and disclose your personal data for the following purposes ("Purposes”):


4.1 Providing Services

  • Manage, respond and follow-up on your enquiries;
  • Online and in-store sales management ;
  • Customer quality management involving a rating;
  • Manage and follow-up on orders and deliveries;
  • Payment management;
  • Manage and follow-up on after-sales service;
  • Manage and monitor product guarantees.

4.2 Marketing and Advertising

  • Provide you with tailored marketing communications in relation to products, services, promotions, or the Website (provided you have opted to receive such information);
  • To help us conduct marketing and advertising.

4.3 Legal Purposes

  • Comply with legal and regulatory requirements, including law enforcement requests, in connection with any legal proceedings, or otherwise deemed necessary by us;
  • Internal accounting;
  • Perform due diligence checks.

4.4 Employment Purposes

  • Manage and follow-up on job applications.

4.5 Other

  • Any other purpose to which your consent has been obtained.

5. Who Do We Share your Personal Data With?

In relation to GOYARD’s use of your personal data for the Purposes, GOYARD may share (or permit the sharing of) your personal data with and/or transfer your personal data to the following categories of persons:

  • Authorised GOYARD staff members;
  • the competent authorities or courts.
  • GOYARD's service providers and subcontractors as far as they are concerned.
  • Goyard’s parent company or other Goyard subsidiaries; 


When disclosing your personal data, we ensure that only authorised persons have access to such data. To safeguard your personal data from unauthorised access, collection, use, processing and disclosure, GOYARD has in place a strict security policy, with measures including, but is not limit to the use of firewalls and encryption.


While GOYARD makes good effort to ensure the security of your personal data, you should be aware that no method of transmission over the Internet or method of electronic storage is completely secure, nor can it be guaranteed that GOYARD’s security measures will prevent unauthorized persons from accessing or obtaining such data.


GOYARD may transfer or permit a transfer outside the jurisdiction where you are located, for any purposes set out in this Privacy Policy. By providing us with your personal data, or using the Website and GOYARD’s services, you consent to the transfer of such data outside your jurisdiction to the extent reasonably necessary to carry out / fulfil the transactions which you engage us in. However, GOYARD will not transfer or permit any of your personal data to be transferred outside of such jurisdiction unless the transfer is in compliance with applicable laws.


In the event of a security breach, we may attempt to notify you electronically via any last known relevant email / particulars you have provided to us.

6. How Do You Withdraw Consent?

You may withdraw your consent for the collection, use, processing and/or disclosure of your personal data in GOYARD’s possession for the Purposes, by sending an email to 


However, doing so may mean that GOYARD will no longer be able to continue providing you with some or all of its products or services and/or access to the Website.

7. How Do You Access and Correct Your Personal Data?

You may request access or correction of your personal data collected, used, processed, or disclosed by GOYARD for the Purposes, by sending an email to


GOYARD may charge you a reasonable fee for handling and processing your personal data access requests, which will be made known to you prior to the processing of your request.


Where permissible under law, GOYARD may refuse such correction requests if deemed vexatious or unreasonable.

8. How Long is Your Personal Data Retained 

GOYARD only retain your personal data for as long as we are permitted by law or as relevant for the purposes for which such personal data was collected.


GOYARD’s data retention policy is available on request.

9. How is the Privacy of Minors Addressed?

GOYARD does not sell its products, provides its services, nor intend to allow access and use of the Website to minors (to be determined based on the applicable law). GOYARD also does not knowingly collect any personal data relating to minors, unless permitted by law.


Accordingly, you warrant that you are not a minor, and you are capable of understanding and accepting the terms of this Privacy Policy. If you are a minor, you may use and access the Website and services, only with the involvement of a parent or legal guardian, consenting to the submitting of your personal data to GOYARD.


If GOYARD becomes aware (including through a request by your parent or legal guardian) that your personal data has been inadvertently collected in contravention of the above, GOYARD will take the appropriate steps to cause such information to be deleted except where they must be retained for legal purposes.

10. How Can You Contact Us?

If you have any queries or a complaint regarding the collection, use, or handling of your personal data by GOYARD, please do not hesitate to contact GOYARD at

Update date : 04/10/2023