GOYARD IN BIARRITZ

GOYARD IN BIARRITZ

05-18-2016

Return to our historical past

At the end of the 19th century, Maison Goyard opened a branch of its Parisian store in Biarritz.

Known as “the queen of beaches and the beach of kings”, Biarritz was the favourite resort for European aristocracy at the time, and an essential address for Edmond Goyard, enabling him to guarantee service continuity for his international clientele travelling with Goyard trunks and staying in the Basque seaside resort.

Initially established in the Grand Hôtel, the Goyard branch moved to avenue Edouard VII when the luxury hotel was requisitioned during the First World War, before taking over a large area in the legendary Old England store. 

The financial crash and rumblings prior to the Second World War forced the branch to close in the thirties, but it was never forgotten by Goyard and remained in its memory, just as its name remained inscribed on the plates fixed to Goyard trunks.

Today Maison Goyard is therefore particularly delighted to announce the opening of a new store at 4, Avenue de l’Impératrice, between the Hôtel du Palais and avenue Edouard VII. An address rich in meaning, located exactly at the crossroads of its intimate history with the town. Goyard is keen to be part of the promotion of Biarritz, as actively in the future as it was in the past.

In celebration of our opening in Biarritz, a limited edition of the Belharra bag with a special “Biarritz” marking will be available.

Maison Goyard
4, Avenue de l’Impératrice
64200 Biarritz

05-18-2016