SPLENDOUR IN THE GRASS

02-26-2014

As early as ancient Roman times, picnics were already popular, as evidenced by the many poems around that theme to be found in Virgil’s Book of Bucolics.

The term itself derives from the French word « pique-nique », which was first coined in the 13th century, and meant “To nibble”. Originally a frugal affair favoured by the French aristocracy when traveling or hunting, picnics only became truly fashionable in the 17th century. Lord Chesterfield, who is said to have introduced the pastoral ritual to England, depicts picnics at the Court of Louis XV as lavish extravaganzas of fine food and conversation for which no expense was to be spared.

Goyard has been an ardent proponent of this integral part of French Art of Living ever since its creation in 1853. Throughout the 19th century, under the successive guidance of François and Edmond Goyard, our workshops developed a large range of innovative and refined items dedicated to the pleasure of eating al fresco. During the automobile boom of the early 20th century, the most prestigious carmakers called upon the expertise of Robert Goyard to design and craft ergonomic trunks and cases tailored to meet the technical and aesthetic demands of each vehicle.

Goyard has kept this beloved tradition very much alive, and constantly comes up with new fine creations celebrating it, such as picnic baskets; tea and coffee cases; silverware, chinaware and glassware boxes, all entirely handmade according to the strictest standards.

As a tribute to the skills of its artisans and the timeless chic of the alliance between carriages and style, Maison Goyard is happy to participate in the Concours Chantilly Art & Elegance, which aims to revive the Elegance Contests of yesteryear. On the occasion of this event to be held at Château de Chantilly that will showcase some of the rarest and most beautiful cars in the world, Maison Goyard will award a special prize for the most alluring picnic.

 

02-26-2014
 

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