NEXT OF KIN

03-01-2013

Since its inception in 1853, Goyard has been faced time and again with a most sensitive decision: come up with a proper name for each new creation.

A Cornelian choice that is also a highly symbolic and significant one, as the names elected by Goyard are not the result of mere whim or chance: they are all inspired by its rich heritage. In their own special way, they do more than just tell its history: they reveal its very intimacy and imagination.

Many of them are integral part of a sentimental geography where provincial roots, Parisian identity and distant horizons mingle. For instance, the Clamecy pen was named after the small town in Morvan the Goyards originate from, while the Bellechasse bag –originally designed to hold and carry bottles of wine- owes its name to the street in the 7th arrondissement of Paris where lived the Grand Cru lover it was custom-made for. Needless to say, the Fidji or the Saint Martin both are irresistible invitations to dream and travel.

Adorned with touches of beech wood –the traditional material of choice for the reinforcing rods used for steamer trunks- and Malletier nails, the Marquises bag evidently belongs on the Goyard family tree, and pays tribute to the ancestral savoir-faire and aesthetic codes of the Maison. The spiritual son of the Saint Louis also belongs to Goyard’s imaginary geography, a world where one effortlessly island hops from a tiny isle nestled in the heart of Paris to a Pacific Ocean archipelago beloved by Gauguin and Jacques Brel.

But beyond this continuing legacy, the Marquises cultivates its difference and asserts its own personality through a radical reinterpretation of the Saint Louis, as the soft shapes of the iconic tote bag turn into structured volumes and clean lines. Yet, even if it displays a family resemblance, and has the same knack for timeless elegance and down-to-earth practicality- the latter being illustrated by the addition of a zipper – the Marquises is not simply a variation of the Saint Louis, or the new heir to a prestigious lineage: it is a daring and singular instant classic that straightaway takes its place in the realm of Goyard.

03-01-2013
 

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