NEW BOUTIQUE OPENINGS
The year 2012 proved very eventful for Goyard, especially in terms of new boutique openings. Within a few months, three new retail spaces opened in three of the world's fastest-growing metropolises.
First of all, Shanghai. The second Goyard boutique in China after Hong Kong opened in May 2012, in a truly exceptional location: the Yi Feng Galleria, a 101-year-old baroque-style building, one of Shanghai’s architectural gems, set right on the Bund, the city’s most prestigious avenue, and its beating heart.
After China, another rising giant: Brazil. Booming Sao Paulo was an obvious choice for Goyard’s first boutique in South America, just like JK Iguatemi, its finest shopping destination, was an obvious choice too for its location. Famed architectural firm Arquitectona designed this brand new, sleek and resolutely contemporary large-scale luxury mall, which fits in perfectly with this super-sized megalopolis that is Brazil’s cultural and business capital. The Goyard Sao Paulo boutique, which opened doors in June 2012, has its own in-store workshop, so Paulistas may discover the traditional craft of hand-made personalization.
Back to Asia finally, with Taipei in September 2012. If Sao Paulo so far remains the only Goyard boutique in the world to be equipped with its own workshop, the new Goyard store in the Taiwanese capital has its own resident personalization artisan. Events will be regularly organized to display his exceptional know-how. There again, the location was paramount: the Galleria at the Regent, one of Asia’s finest hotels, in the heart of the thriving Zhong Shan district.
For each of these boutiques, Goyard carefully chose every detail: refined materials such as leather and precious wood, rare vintage trunks, creative window displays… Far away from Paris, they are designed to recreate the intimate and exclusive atmosphere of our flagship store at 233, rue Saint-Honoré, and aim to provide customers with a unique shopping experience.