LIVING TREASURES

04-15-2013

Anyone curious about Japan, and willing to understand its culture better, is bound to face sooner or later an uncomfortable truth: the Empire of the Rising Sun is unlike any other on the face of the earth, and its ways are mostly riddles to the uninitiated.

But there are quests that are so deeply human that they become universal, and the quest for beauty through craftsmanship is undoubtedly one of them. For dozens of generations, Nippon arts & crafts have honed numberless masterpieces, and the Japanese hold artisans in such high esteem that a special, quasi divine status was created for the most skilled of them: they legally become living treasures.

Goyard shares this endless quest for beauty through the perfect gesture of the artisan. One of the prime concerns of our Maison is to keep alive the unique wealth of know-how passed on from one generation of craftsmen to another ever since 1853 by constantly training new artisans. At Goyard, we fully know that the craftsperson and their artefact are indivisible: it is their passion and dedication that fashion exceptional trunks and bags. Skills are only the tip of the iceberg: it is that extra touch of soul they bring that lends Goyard creations their unique appeal.

This common sensitivity is certainly one of the reasons why Maison Goyard enjoys such a privileged relationship with Japan. Japanese people understand our vision based on tradition and attention to detail, just like we understand their demands for authenticity and perfection. This mutual understanding deserved a place worthy of it, and it is now the case with the newly renovated Goyard boutique at Isetan Shinjyuku department store in Tokyo.

Located on the luxury floor (fourth floor) of the store, this 70 sq. meter (750 sq. feet) space showcases the entire Goyard range in a timeless and refined atmosphere. Our team are committed to providing detailed, attentive service paired with courtesy and expertise. They will also introduce Tokyo customers to the art of personalization by Goyard, as the outstanding savoir-faire of four customization artisans is at the disposal of those among our distinguished clientele willing to make their Goyard even more special and distinctive. A genuine, well alive and living treasure of skills one may playfully get acquainted with before paying a visit to our boutique thanks to our exclusive online simulator.

04-15-2013
 

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