LEAVING A MARK
Ever since its inception by François Goyard in 1853, Maison Goyard has been perpetuating the art of customizing trunks and luggage.
Derived from heraldry, this practice is rooted in a Goyard family tradition stemming back to a time way before 1853.
Born into a lineage of compagnons de rivière (a guild of river log drivers moving firewood from the forests of Morvan to Paris) stretching back seven generations, François Goyard was familiar with the ancestral tradition of log marking.
So it could be easily recognizable at a distance, each log bore the stamp of its legitimate owner, in most cases aristocrats with intricate family crests. In addition to being up to demanding aesthetic requirements, log stamps were also supposed to be extremely hardwearing to withstand the tough transport conditions.
It was therefore only natural for François Goyard that the customization expertise log drivers had developed for ages should be introduced into the world of trunk and luggage making.
Initials, stripes or crowns: the Goyard painters-craftsmen capitalized on this heritage, and honed their own unique skills combining meticulous workmanship and artistic excellence.
Just like in the 19th century, personalization by Goyard today remains in strict accordance with the highest traditional standards, as it is exclusively hand-painted with natural pigments, and applied to finished items only.
On October 3-5, 2014, Maison Goyard organized a special customization workshop within its historical flagship store at 233, rue Saint-Honoré in Paris.
During 3 days, two experienced painters-craftsmen who had come especially for the occasion from the Goyard workshops in the south of France showcased the art of personalization by Goyard, and shared their passion for exceptional craftsmanship with press members, customers and friends.