illusions

12-29-2016

A Saigon Mini, whose featherweight elegance is retained literally by a thread... A re-invented Bellechasse, snaking like a serpent before the charmer... A Sainte Marie clutch, the shape of which is as changing as it is versatile...

These are just a few of the surprises offered by Illusions, a trilogy of whimsical videos revealing the most recent re-editions by Goyard in an entertaining and surprising way.

Conjuring up the bold and humorous graphic tradition invented by Edmond Goyard, who collaborated with some of the greatest illustrators of the Belle Époque (Falize, Rabier…) to design innovative advertising posters, Illusions invites you to discover once again the thousands of meaningful details which make each Goyard creation a unique and singular piece. 

The Saigon Mini, a delicate and spiritual variation on the Saigon, one of the great classics from Goyard and a symbol of the creative approach of a Maison endlessly drawing on its tradition to invent the future, has been chosen to inaugurate the trilogy, the two following chapters of which will be exclusively presented on Goyard’s social network pages over the coming weeks.

12-29-2016
 

illusions

12-29-2016

at the origins

11-25-2016

Open Sesame !

02-19-2016

CITY OF ANGELS

07-31-2015

THE WINDY CITY

05-29-2015

FRENCH RIVIERA

04-30-2015

TREASURE TROVE

11-30-2014

LEAVING A MARK

10-16-2014

Being Light

07-04-2014

PRIME MATERIAL

06-02-2014

MAGIC SLIPPERS

05-30-2014

GENTLEMEN ONLY

01-31-2014

DREAM CHASING

12-30-2013

CAT CHIC

10-11-2013

MORNING CALM

08-13-2013

A WINNING DUO

07-10-2013

NEXT OF KIN

03-01-2013

INNER BEAUTY

01-28-2013