Few places have captured the world's imagination like this small fishing village in the South of France called Saint-Tropez
The perfect summer fantasy on the Côte d'Azur complete with a game of boules, yacht-hopping and endless sunsets —Saint-Tropez’s allure continues to fascinate.
For all the glamour, the spirit of Saint-Tropez has remained true to its origin. The preferred holiday getaway of the jet-set, Saint-Tropez has retained its style and art de vivre, both of which stem from its Provençal traditions and customs. A small miracle for which a few genuine local Tropéziens are to be thanked, first and foremost the Moreu Family. Since 1903, their legendary store the Galeries Tropéziennes has been the go-to for authentic Saint Tropez style. Stylish accessories swimwear, espadrilles and fashionable hats, this chic bazaar with its colorful atmosphere and charm has all that one could wish for in this seaside paradise.
Goyard wished to pay tribute with a truly special design reflecting the values and most notably their dedication to excellence and the desire to to remain loyal to their heritage, a quality the two maisons share, and thus created the Méditerranée bag.
An exceptional design, exclusive to the Galeries Tropéziennes for the 2015 summer season, the Méditerranée unites character from the world of Goyard with the spirit of the Galeries Tropéziennes.
A deliberately casual shopping tote generous in size, the exterior has a clean, pared-down appeal in off-white canvas with two Goyardine stripes, a reference to Goyard’s art of customization; the bag is branded with the double signature of Goyard and the Galeries Tropéziennes. Its handles clad in finely top-stitched tan leather and the matching edging on the side folds evoke the leather crafting expertise of Goyard's workshops. For the interior, the off-white canvas gives way to Goyardine in a colour matching the stripes.
Available in three colours emblematic of Saint-Tropez, the blue of the Riviera's sky and sea, yellow for sunshine and orange for the town's pretty rooftop tiles, the Méditerranée bag can be worn front or back-facing, as you please. It is elegant and practical, an ideal partner for a perfect Saint-Tropez day, from early morning shopping at the fish market in Place aux Herbes to a late port-side aperitif, not forgetting lunch on the beach or a quick Riva boat trip to the Baie des Canoubiers.
The Méditerranée bag is available in one size only and three colours: off-white canvas / orange Goyardine; off-white canvas / sky blue Goyardine; off-white canvas / yellow Goyardine.
The Méditerranée bag will be available exclusively from the Galeries Tropéziennes from 3rd April to 10th October 2015.