A WINNING DUO

07-10-2013

During the roaring Twenties, many illustrious visitors paid a visit to the Goyard historic boutique at 233, rue Saint-Honoré. Quite a few royals and a galore of famous artists, as one would expect, but also idols of a new kind, whose rising glory was starting to overshadow even that of screen stars: tennis champions.

Among their ranks, two favourites with the crowds of Roland-Garros and Wimbledon were regulars at Maison Goyard. Ladies first: Suzanne Lenglen was so crazy about everything Goyard that she asked Robert Goyard to create a canvas especially for her. The production of the aptly named Lenglen canvas stopped in 1938, when the dashing Mademoiselle Lenglen, whom her many fans called « The Divine » in the manner of Greta Garbo, met an untimely death. 

But she wasn’t the only Grand Slam winning Goyard fan around: dapper René Lacoste was also a faithful client. Nicknamed « the crocodile » by his peers for his ability to out-think and out-adapt opponents on the court, dapper Lacoste won seven Grand Slam titles, not to mention two Davis Cups with his « Musketeers » friends Brugnon, Borotra and Cochet, and went on to start his own business in 1933, a shirt-making company that soon developed into a global fashion and fragrance empire.

As a tribute to this long-lasting friendship, Goyard is happy to join in the celebration of the 80th anniversary of Lacoste, and contributed with a very special gift: a one-of-its kind, Goyard meets Lacoste variation around the Croisière weekender bag. A most stylish Chimera mixing white goyardine canvas and lacoste-green leather, and customized with green vertical stripes and a Lacoste crocodile cartouche. 

The Lacoste 80th Anniversary Celebration bag by Goyard was recently showcased at famous Parisian concept-store Colette. 

07-10-2013
 

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