A MATTER OF TASTE(S)

04-22-2013

For her black steamer trunk adorned with golden jewellery, Coco Chanel chose two silver and scarlet horizontal stripes complete with two capital “c” letters of the same vibrant red, yet separated by a dot and not intertwined as in the logo of her own House.

The Duke and Duchess of Windsor followed the British tradition and displayed their full titles and names on the many pieces of luggage by Goyard -whether trunks, suitcases or hat boxes- that were their inseparable travel companions. Unlike Coco, the Duke and Duchess favoured vertical stripes: red and bright yellow for the Duke, royal blue and yellow for the Duchess. Legendary pianist Arthur Rubinstein disregarded all kinds of stripes, and simply used the initial of his first name and his full last name in green and white, along with his New York address on the sides, to personalize the robust trunk that followed him on tour.

Since 1853, generations of skilled artisans marqueurs have worked in the Goyard workshops, and have monogrammed trunks and suitcases for generations of discerning customers. This unique wealth of craft expertise has been carefully kept alive. Today just like yesterday, the art of luggage personalization by Goyard is respectful of the great tradition of marquage malletier: entirely made by hand by accomplished artisans, and using exclusive, strictly natural pigments, it captures with precision and sensitivity the customization choices of each customer, as imagined with the help of our team. This stage of in-store counselling is crucial, and Goyard sales ambassadors will be happy to guide through our vast range of fonts, stripes, and shades, and the many combinations possible. They will make sure your personalization perfectly matches your personality and lifestyle, and truly expresses who you are.

For those willing to get acquainted with the core principles of its art of luggage personalization, Goyard has designed an innovative online simulator at once user-friendly, fun and highly realistic. After picking the shade of Goyardine of your choice, you can unleash your creativity, and play to your heart’s content with stripes, letters and colours. If a specific combination strikes your fancy, its full references will be sent to you via Email, so you may use them as a base for a future customization. Do bear in mind that our online simulator only features a small fraction of the possibilities and options (more colours and fonts, multiple stripes, special designs like crests, coats of arms, cartouches and armorials) available at Goyard boutiques worldwide.

04-22-2013
 

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